Before founding Bashert Communications, director Dave Shaw had a fifteen-year career working for high street fashion retailers. He cut his teeth aged just fifteen as a Sunday junior for Tux ‘N’ Tails, a family-run chain of men's formalwear outfitters, where he rose to become a relief manager, serving any of the group’s nine shops during an eight-year tenure. He undertook this alongside a part-time assistant management role at Crombie concession of Dickens & Jones, Regent Street, which he fit around his studies, obtaining a 2:1 in BA Fashion Management from the London College of Fashion – which also included a one-year internship in the retail operations team at Mulberry.